This is an initial idea for our album cover. We have chosen to incorporate the simplistic style is reoccurring throughout the dance genre. We have taken influences from both Calvin Harris singles of this year "Bounce" and "Feel so close", and also the Chase and Status album "No More Idols". The yellow and white coloured font is something which is prominent in much of the dance genre, especially in album covers and posters. Calvin Harris' previous album "I Created Disco" featured a considerable amount of black and white on the album cover and the advertising poster for the album which reinforces the simplistic style. These colours will help consumers to immediately identify a connection between the visuals they see on the cover and the colours associated with the dance genre. The image used in this initial idea is not specifically what we are trying to replicate, but it does convey a simplistic sense of love. We plan to take a picture of our couple in the Old Tannery, which will really emphasise "finding love in a hopeless place".
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